With over 50 years of combined experience, Co-Founders Sandra Smith-Cooper and Nora Whitehurst went on a mission to solve the diamond online purchasing dilemma by creating an innovative and transparent buying experience while providing the best discount prices. The customer experience is generated online and then directed to a local partner for in person viewing. All with a no hassle policy and guarantee. Their success is attributed to their partnerships with direct diamond and setting manufacturers. At iTouchDiamonds it’s all about creating beautiful, timeless jewelry that will encourage a sense of individuality and embrace self-expression with value, quality, and best price guarantee.